Safe Kids Walk This Way, Thailand
Traffic Safety Program Based on Child Participation
         
“Walk and cross the street, children need our hand!”

Child Safety Promotion and Injury Prevention Research Center / Safe Kids Thailand and FedEx Launch the Safe Kids Walk This Way Program in Bangkok City.

Child Safety Promotion and Injury Prevention Research Center (CSIP) / Safe Kids Thailand and FedEx Express, one of world’s largest express transportation companies today launched the Safe Kids Walk This Way program in primary schools in Bangkok city in January 2011. This program aims to promote WTW program, announce partnership and train teachers in Bangkok about pedestrian safety education.

Why we should concern about child pedestrian safety?
 The use of high technology without concern to its disadvantages of the country that has rapid change of country’s economy from lower to middle income comes the problems of an unresolved increased burden of health impairment and an emerging health problem called injury. Thailand is classified as the middle income country. It is found that injury is the leading cause of Thai children mortality. 

“ Around 700 to 900 children under 15 years die of traffic injury, accounted for 5/100000. More 21000 need hospitalization. Of those injured children, 40% are driver; 32% are passenger; and 24%, approximately 200 are pedestrian. In urban area, pedestrian related injury emerges as a new health burden for children. Study in Bangkok indicates the pedestrian injuries for the under 15 years is as much as 60% of all road traffic deaths. 31.3% occurs nearby where the children live.”

What we do? 
“ We never let children aged ten and under walk alone and teach older children how to stay safe while walking.” 

All the traffic injuries can be prevented. The pedestrian injuries are also with the Safe Kids Walk This Way Program (WTW). The Walk This Way program was created by Safe Kids Worldwide and FedEx in the United States in 1999. The program has worked with more than a million students and thousands of schools in Brazil, Canada, China, India, Korea, Philippines and the United States. Walk This Way is a multifaceted program that includes education, safety task forces that make environmental improvements to areas where children walk, research and law enforcement all working to promote child pedestrian safety.
In Thailand, Child Safety Promotion and Injury Prevention Research Center(CSIP) / Safe Kids Thailand and FedEx Express will work with government, non-government agencies, family, community, teacher and the media to be proactive in child pedestrian safety promotion.  Moreover, to develop the pioneer program of child participation for pedestrian safety management.  And focus in primary schools in Bangkok city and will also train teachers from other schools in Bangkok to spread awareness of the WTW program and the issue. 

About Safe Kids Worldwide
                  Safe Kids Worldwide is a global network of organizations whose mission is to prevent accidental childhood injury, a leading killer of children fourteen and under.  More than 450 coalitions in nineteen countries bring together health and safety experts, educators, corporations, foundations, governments and volunteers to educate and protect families.  The organization is dedicated to the prevention of unintentional injuries such as road traffic injuries, falls, burns, drowning and poisoning.

About FedEx Corp.
FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $37 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world's most admired and trusted employers, FedEx inspires its more than 285,000 team members to remain "absolutely, positively" focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, visit news.fedex.com